Actionable Tips for Social Media Marketing Success

Navigating the world of social media marketing can feel overwhelming, especially when you're juggling the many responsibilities of running a small business.

With the right approach and a few proven social media marketing techniques, you can build a strong online presence that truly connects with your audience. At Tonya George Design, it is our goal to easy-to-follow to help you grow your brand and engage in the your sector of the community effectively.

Let’s dive in and explore how you can make social media work for you.

Mastering Social Media Marketing Techniques for Small Businesses

Be strategic and consistent. You don’t need to be everywhere at once, but you do need to be where your audience is and deliver content that resonates. Essential key points for your business include:

• Choose the Right Platform: Focus on (a) platform(s) where your target audience spends most of their time.

  • Having a Linked In profile and presence is good for all businesses.

  • Local businesses thrive on Facebook and Instagram.

  • Networking groups focus on either Facebook, Instagram, or Linked In, depending on their target audience and how they communicate within their group.

  • Next Door is a growing and attractive site where homeowners and renters are going to seek for opinions and help outside of Facebook.

• Follow a Content Calendar: Being strageic is key. Know when you are going to post and what you are going to post so that you:

  • Know your message ahead of time.

  • Have a plan.

  • Are not stressing about your plan.

  • Have a mixed content plan so that it is engaging your followers and attracting new followers.

    • Promotional.

    • Educational.

    • Engaging.

• Be Consistently Engaging: Social media is not a one-way push. It is important to nurture the conversation. Respond and interact. This shows that you are listening and caring to your customers and followers. show appreciation to your followers. Moreover, you are building trust and loyalty, in addition to a new customer base.

• Be Visual: If your posts are all text and do not have engaging visuals or videos that reflect your brand's personality, you will not receive likes, views, or follows. People enjoy being able to connect with a company but also with you. They want to see, feel, hug, and squeeze the person behind the company. Make yourself real and able to connect with the customer. Whether your company has your personality or its own personality --- identify your company's brand.

• Be Seen: Hashtags, key words, metatags, and metadata are all important. Getting your name and your company's name in the forefront and seen are all so valuable and important. Using these features enable your company's content, name, and brand to become more visible. Keep hashtags to less than more, and embed keywords, metatags, and metadata where able. While some sites like Facebook might strip the metadata, other sites may not; so it's worth a the time for embedding.

  
  
  
  

By applying these techniques, you’ll create a social media presence that feels authentic and inviting and create great relationships that make a difference.

Be personable in your approach to make connections. Above: Tonya George, Founder of Tonya George Design.

You are Not Alone. As a small business, marketing and social media management may feel like an overwhelming task. It can be time consuming and feel as if creating a Social Media presence is taking over your life.

If you join a networking group, you may also feel like all you are doing now is networking, and the pay-off of networking may appear to be a slow return on your investment. In-person relationships and developing repour over handshakes and getting to know people, takes time and effort. You are not only building your brand and trust in your brand with a group of people, but you have to pay forward an effort to a lot of other companies to show your value and trust.

There just does not seem to be enough hours in the day to focus on your own work, your own company, your own brand, your own social media, or now to help build a reputation and brand of a network of other companies.

Do not fret. Tonya George Design was borne to help companies just like yours. We recognize that small businesses:

• Need more hours back in the day

• Do not have enough man power to perform all of the tasks at hand

• Struggle with marketing and do not budget for a fulltime marketing director/department

• need assistance with Social Media Marketing and Online Prescence

Contact us today at www.tonyageorge.design, or by email at: info@tonyageorge.design, or by phone at: 610-298-9960 to find out how we can help you. You can also request a proposal at: Request a Proposal | Tonya George Design.

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Tonya George Design is a Social Media Marketing Company that was borne at the request of small businesses to help small businesses perform tasks that they were not good at, or unable to accomplish in their day-to-day activities due to short staff, small budgets, and not having enough hours in the day. Contact us today to discuss our fall specials of $49 a month or other package pricing, or ala carte services. We can also make a package specific for your needs. We are happy to be of service to assist you and your company. Phone: 610-298-9960. Email: info@tonyageorge.design. Website: www.tonyageorge.design